nternet advertising new regulations from now on the implementation of these ads can no longer be ca

September 1st, the State Administration for Industry and Commerce issued the Interim Measures for the management of Internet advertising will be formally implemented. Way to clearly define the Internet advertising, Internet advertising should be required to be identified, marked in a prominent position in the word advertising.


Internet advertising new regulations officially implemented

Internet advertising is no longer you want to send, you want to be able to send hair. The following small series of inventory on what advertising can no longer be released.

five categories of advertising must clearly indicate the words "advertising"

"Internet advertising management measures" paid search, pop ads had big controversy, users are generally concerned about the hot issues made clear. The regulations, "refers to Internet advertising, web sites and web pages, Internet applications such as Internet media, text, pictures, audio, video or other forms, directly or indirectly, to sell goods or services of commercial advertising."

approach lists the types of Internet crown height, divided into five categories:

(1) advertising of goods or services that contain links to text, pictures, or video;

(two) to promote the sale of goods or services e-mail advertising;

(three) paid search advertising for goods or services;

(four) to promote the commercial display of goods or services in the commercial advertisements, laws, regulations and rules shall be provided to the operator to provide consumers with information in accordance with the provisions of the display;

(five) other commercial advertisements that sell goods or services via the internet.

as the most affected Baidu search, TechWeb query found that Baidu’s search results page advertising style has been from the original business promotion into advertising two words describe.


Internet advertising new regulations from the implementation of these ads can no longer be capricious release


Internet advertising new regulations from the implementation of these ads can no longer be capricious release

micro-blog, the advertising circle of friends forwarded to bear the responsibility of

fans in the economy, net red, star of micro-blog, WeChat and other media from the media to publish commercial advertising, but also marked marked advertising". It is worth noting that, in September 1st, WeChat micro-blog, everyone in the circle of friends and other social media forwarding advertising posts, should bear the responsibility and obligation of advertising.

interim measures will also be included in the scope of the management of the media. The provisions of the eleventh, for advertisers or advertising operators to push or display Internet advertising, and to check the contents of advertising, advertising decisions issued by the natural person, legal person or its >

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