profile: in January 16th, the State Administration for Industry and Commerce for the first time published a number of serious illegal drug ads posted online. The virtual nature of the network and massive information makes the illegal nature of online advertising is not easy to judge, coupled with the rapid development of network technology, the traditional regulatory challenges.
January 16, 2008, the State Administration for Industry and Commerce for the first time published a number of serious illegal drug ads posted online. In the past, illegal food and drug advertising by the business sector exposure mostly appears in the visible media radio and television, newspapers, magazines and so on, the regulatory authorities will focus on network virtual space, is facing the new topic of advertising regulation in information age, the government began to force.
according to the latest statistics, the number of Internet users has exceeded two hundred million Chinese, rising in the large number of Internet users, Internet advertising of the annual growth rate of over all print media, reached 50%, at the same time, the proportion of illegal advertising is also rising rapidly. In recent years, the relevant departments of the state through unremitting rectification, medicine and food of the illegal advertisements in newspapers and on TV has gradually disappeared, but now in some sites in a flagrant way up the illegal businessman claiming to be "the successful implementation of the strategic transfer".
in such a shift strategy behind the illegal advertising experienced a three jump". Just a few years ago, known as "urban psoriasis," all kinds of sexually transmitted diseases, skin diseases, recycling drugs and other advertising is also occupied by the poles, billboards. With the development of the media, some illegal advertisements have been put on the mass media such as newspapers, TV, radio, magazines and so on. With the Internet users continues to expand, the huge market space and make the network advertisement which some vulgar A new force suddenly rises., and vigorously promote the "impotence, rejuvenation" and other undesirable content of adult illegal ad quickly to the network spread.
on the first two kinds of tangible carrier illegal advertising, in the multi sectoral joint combat, has greatly changed. Now, one of the most notorious was released online "illegal drug advertising and STD treatment advertising, not only the network space get filthy, and seriously deceive and mislead consumers, disrupt the market order, the social environment pollution. The majority of the audience is the network of young people, if allowed to spread illegal advertising on the Internet, will have a serious impact on the physical and mental health of minors.
network of illegal advertising is so rampant and repeated, the root cause is the interest driven. The rapid spread of some unscrupulous traders look for the network and unlimited links etc., in order to attract attention, regardless of the basic business ethics, bypassing the normal approval, spread all illegal, vulgar.
at the same time, the virtual nature of the network and massive information makes the illegal nature of online advertising is not easy to judge, coupled with the rapid development of network technology, the traditional regulatory challenges. For example, a large amount of information on the Internet is a part of bad information, rather than illegal advertising can only be removed by the Ministry of information industry in the way of shielding. For example, online shopping products, is not pure.