Abstract: the surge in business groups also diverted startups in the segments of the living space, and even homogenization very serious, then the inevitable breakthrough. If the enterprise has the effective sales and marketing strategy can bring a lot of benefits.
note: the surge in business groups also diverted startups in the segments of the living space, and even homogenization very serious, then the inevitable breakthrough. If the enterprise has the effective sales and marketing strategy can bring a lot of benefits, which means that the enterprise can lower capital investment but can reach a larger scale.
Lightspeed venture partner John Vrionis, an excerpt from a personal blog:
as an investor, an important part of my job is discussed together with the enterprise product strategy, in addition to attention to market opportunities and market space as well as the founder of the qualifications, convergence of product strategy is the speed of light decided to invest in a business and not a factor.
if you go to some success at our company before investing, or something I hope will become our investment potential of the project, you will find a common point that is their product strategy for attention. A good startup must be considered from the angle of down to earth in the design of their products, so that they can enter the market with the most convenient and most efficient mode.
from the perspective of investment, we usually follow the market orientation to focus on technology, like the engineer carries great enthusiasm through an application to change consumers’ pain points. We also want to invest who saw an opportunity and bring to the world a subversive idea of entrepreneurs, they can also achieve better user experience.
I think a truly outstanding entrepreneur should think about how to build a company that has a leading position in the industry, not just stay in the money. In this process, they are required to have more efficient sales and marketing strategies than their competitors, and the best way to do so is to promote sales and marketing through the establishment of a product strategy.
before I give you an example, I would like to explain why an efficient market mechanism is so important. Imagine in an ideal state of start-up companies through zero into the original sales and marketing system, engineers design a good sell products, so that consumers can easily pay for this. In this ideal scenario, this kind of business needs to be paid only to the engineer.
however, this is just an ideal, and may return to reality and let’s look at some more practical situations. 99.9% of the people have to buy behavior because there is this need, coupled with the potential market to some extent, driven by some of the sales. In this case, the capital to invest in research and development, sales and marketing. Therefore, how to quickly and effectively set up a sales team is the development of start-ups